... and with it the usual round of xmassy things.
The cheesy and persistent TV adverts. Spend, spend, spend! The shops full of tinsel since November. The one that gets me most though, is the corporate christmas cards. You know the ones. From your electricity company or from some finance or insurance company that has you on a data base because you once sent in an enquiry about some offer which turned out too good to be true.
So I was surprised when I opened an envelope and the card was a Harley Davidson one. I was about to bin it with the rest of the junk mail when I opened it up. I actually got a pleasant surprise. The card was from my local HD dealership and yes, it is a corporate HD advert but the fact that all the staff had written in it made a big difference.
The owner could quite easily have got address labels printed off, stuffed the cards from HD back into their envelopes and shipped them all to the post office without a second thought.
I've not even been that big a spender this past year and it's two years since I bought my bike from them.
The personal touch does work!
The cheesy and persistent TV adverts. Spend, spend, spend! The shops full of tinsel since November. The one that gets me most though, is the corporate christmas cards. You know the ones. From your electricity company or from some finance or insurance company that has you on a data base because you once sent in an enquiry about some offer which turned out too good to be true.
So I was surprised when I opened an envelope and the card was a Harley Davidson one. I was about to bin it with the rest of the junk mail when I opened it up. I actually got a pleasant surprise. The card was from my local HD dealership and yes, it is a corporate HD advert but the fact that all the staff had written in it made a big difference.
The owner could quite easily have got address labels printed off, stuffed the cards from HD back into their envelopes and shipped them all to the post office without a second thought.
I've not even been that big a spender this past year and it's two years since I bought my bike from them.
The personal touch does work!
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